Crafting a social media strategy for introverts can be tricky. But it doesn’t have to be!
In this post, you’ll learn all about social media strategy for introverts.
Creating a social media strategy for introverts
If you’ve been lost on how to create yours, here’s what I’ll cover in this post to help you navigate and build up your foolproof social media strategy for introverts.
Social media is different for introverts
Social media is a constantly evolving platform. Change might not be something we like, but it’s a big part of the online social landscape where virality is praised and likes seem to quantify worth or status.
Recently, Adam Mosseri, the Head of Instagram, announced some more changes to the platform…and boy did people race to adjust their content strategies.
Social media is hard for introverts because they generally prefer to be alone. Like it or not, social media can a difficult, judgemental environment. Introverts historically crave that sweet, sweet alone time. Whether it’s a casual preference or a mental health necessity, being thrown in the middle of a busy, chaotic space isn’t something introverts tend to appreciate for very long.
The constant noise and attention that social media provides can also be overwhelming. Introverts might find it difficult to keep up with the constant shifting algorithm or platform changes or get distracted from all the back-and-forth conversation. Focusing on a strategy, content plan, or even a business intent can be a challenge.
Another issue introverts might have with social media might be that they feel awkward promoting their business or talking about themselves. Content creators need a certain openness, authenticity, and vulnerability to connect with people online. Introverts might not feel comfortable sharing this personal, sensitive information.
Introverts can be successful on social media because of one reason: the independence that comes with being an introverted person. Despite how many introverts may seem, they’re not shy. Introverts simply just prefer to be alone.
Being an introvert on social media comes with a lot of cons, but the biggest pro I find in my own experience being one is that I’m more driven to create content and engage in platform features that serve me. It’s not often I get super distracted these days in mastering the latest trends or new features being rolled out.
One huge reason for your business to exist on social media is cultivating a strong, branded community. Because introverts don’t require (or prefer) a bright, bold spotlight on them, growing and nurturing this community at their own pace can help them curate an intentional group of buyers, followers, or leads.
The burden of chasing high follower counts causes most people to feel things like imposter syndrome when their platform doesn’t fit into the larger aesthetics online. Introverts can certainly still feel imposter syndrome, though!
Because the likelihood of introverts sharing random things, introverted content creators will more often than not be more intentional about what they want to post. Consistency can be a huge beast to tackle, but overall, introvert creators tend to naturally have a better-focused content plan.
While extrovert content creators might feel comfortable sharing the nitty-gritty details of their day-to-day lives, introvert creators do things differently.
We might give in to the guilt of posting “just because” every now and then. However, if you’re stuck on what to post as an introvert on social media, here are a few ideas you can take with you for your next content planning session:
Teach your target audience ONE thing — When you face a tight character limit or a tough time constraint, you can zero in on a tiny thing you find boring. Think about how blown your mind was or how satisfied you felt when you first learned about this thing. Just because something isn’t revolutionary to you right now doesn’t mean it won’t help someone else.
Here are a few examples:
- How to cook using an instant pot
- How to use the cropping tool in Canva
- How to create a content calendar
Share a surprising industry fact — When you’re an expert in your niche, you’ll naturally be more tuned into the smaller pieces and parts of your trade or craft.
Here’s a small collection of ideas:
- Instagram just announced these new features
- Pinterest just got more powerful – Here’s why you should care
- Work from home is here to stay – Here’s why
Talk about your services or offers — As much as it might pain you to talk about yourself or your business, you HAVE to do it. You’re a business owner. Marketing comes standard when you start your business.
Here are some examples for you:
- Tease an upcoming offer in a story (behind-the-scenes style!)
- Share something your target audience relates to before you pitch in your post
- Offer one-on-one support in your private messages as a call-to-action
The big secret to creating a strong, lasting social media strategy for introverts is in knowing how to avoid energetic and physical burnout. Honoring your energy and embracing the fact that you ARE an introvert can be a great first step in doing just this!
So let’s talk about 7 simple ways you can structure your introverted social media strategy:
No one’s denying the power and importance of having a social media platform for your business here. But you need a clear strategy and careful planning to see the right growth.
Wasted efforts aren’t always an intentional thing. However, with the right practical goals in mind, you’ll be able to set good boundaries that help you protect your energy without settling on selling your services.
Consider what goals you set! Are they targeted? Trackable? Achievable? They should be. If your mind can’t quite wrap around an example of what a clear goal looks like, here are a few examples for you:
- Direct message 5 new ideal clients on Instagram per day
- Comment on 15 posts per weekday
- Schedule 3 posts per week: 1 educational, 1 personal, & 1 sales post
- Create Pinterest templates to promote live IG content across my platform to expand my reach
- Find 5 people to help in ideal client relevant Facebook groups per week to grow my network
The goals you set should always be manageable and, in some way, controllable. Ultimately, YOU set the terms. Give yourself grace, but don’t be afraid of the challenge.
Know what platforms you want to be on
Despite the temptation, you DO NOT need to be available on every single social media platform. You’re one person, not God. Being omnipresent is the fastest way to kill your motivation and impose even more guilt on you when you don’t actually show up.
Being intentional about where you spend your time is crucial. Every time you create a new social media account, you’re inviting more strangers (and also potentially valuable leads/connections) into your life.
Accessibility is usually a good thing, but it can actually harm your energy and focus when you’re receiving notifications from seven different platforms. In my opinion, one strong, core social media community will always be more valuable than a dozen small, inactive, and cold ones.
Choose where you WANT to be. Bonus points if you can also align that with where your target ideal audience hangs out, but if you hate a platform, you’ll likely never bother showing up there long-term.
Plan out intentional content
One problem I see running rampant online is a lack of consistency. Consistency is more than a word we roll our eyes at when yet another person online says you need it. It’s an impression — likely the first one for a lot of your followers, leads, and clients.
If your content is cohesive and weaves together why your target audience should care about what you talk about, they’re more likely to stick around. That makes sense, right?
But if you only post up every random little thing that takes away their attention from what content is actually serving your business, it’ll oftentimes just distract any potential buyers you have coming in.
I’m planning on writing a more thorough post about how to plan out intentional content, but here are the basics that you’ll need to start:
- Know where you will post
- Create strategic content pillars
- Have an idea of how many posts per week you need
- Create a content calendar
- Start posting your content
- Plan to engage with other creators’ content
Stick with your strategy
No two Olympic athletes have the same training routine. That being said, almost any strategy can work if you just give it the space it needs to breathe.
When I first launched my social media content, I posted out of necessity. I had no clear vision and was desperate to see growth…and it totally showed in my content!
Before you buy into Shiny Strategy Syndrome, commit to being committed to ONE strategy for at least a 60-day timeframe. The social media culture naturally flocks to trends and new, shiny features, but consistency always wins the gold medal in this particular race.
Patience almost always pays off. At least that’s my motto. You learn things when you give yourself permission and space enough to make mistakes. Over time, you can split test one piece of your core strategy at a time and branch out as you explore what works for you.
Know your target audience (and speak to them)
Knowing your target audience is one of the oldest marketing foundations out there. I get it. You’re confused about who exactly you serve. I was there back in the day, too!
It was May 2020. I was content in my cozy home office when I see a random invite from my boss called “Discussion” pop up on my work calendar. My whole world changed in that 30-minute call. I was scared, terrified of losing my safety net.
Whatever your reason for your uncertainty is around who you help is justified. Most people will say that you’re stuck in a negative mindset. But positivity doesn’t pay the bills.
Clarity can, though!
As an introvert, we cannot serve everyone. We’re not equipped to handle that much client management, hold holding, and exhaustive marketing effort. So why go against our natural “grain” when we can choose to embrace what makes us special?
You don’t need to know your final draft ideal client today or even tomorrow. You just need the stepping stone! It helps if you know your buyer journey, so I’m also dropping a link to a recent post about how you can create yours.
Set up practical boundaries
Goals and dreams need deadlines. Boundaries are a great way to ensure you actively pursue progress — not perfection! Boundaries will look different to all of us, but it’s important to know them.
Here are a few examples of what “good” boundaries can look like:
- Hard stop on social media at 6 PM
- No posting personal updates about your kids or family
- Don’t post when it doesn’t feel authentic
- Don’t show up just to show up
- Deliver teachable moments that target a specific micro problem (teasing your big-ticket offer in a still helpful way)
Keep it simple
Simplicity is always easier than complexity. It’s also the best way you protect what little energy reserves you have in you! When you take out all the niche techniques and tactics you see everywhere and instead focus on a social media strategy for introverts that puts you first, you win.
Consistency can look like whatever you want it to as long as you commit. Don’t dance on Reels if you hate dancing. Don’t post then ghost. Do what feels right for YOU. If you hate the idea of writing novel-length captions, keep your messaging simple, clean, and clear with easy-to-understand CTAs.
This post was all about social media strategy for introverts.
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