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“Get on TikTok,” they say. But how do you actually grow your account? TikTok hooks might be your ticket into the FYP (for you page) of your dream audience! Stick with me and steal 89+ hooks I collected across the first full year as a lingerer on the platform.
In this post, I talk all about the best TikTok hooks to use to grow your account.
Table of Contents
Steal These TikTok Hooks To Grow Your Audience
Save this to your Pinterest board or swipe some of my TikTok hook ideas below to use in your next video. I can’t promise it’ll go viral. But with continued trial and error, you’ll be able to grow your audience at a nice, steady pace!
TikTok Hooks for Self-Reflection & Personal Growth
- I don’t know who needs to hear this…
- Somebody has to say it…
- This is your reminder to _______
- I just realized ____
- Am I the only one who didn’t know ________?
- Things I would never do after learning _____
- I was today years old when I learned ______
- I never thought this would actually work until I ________
- What if everything you knew about _________ was wrong?
- What would you do if ____?
TikTok Hooks for Tips, Tricks, & Advice
- Here’s the number one reason why ___
- If you’re struggling with ____, you might be thinking _____
- The ____ tip ______ aren’t talking about
- Here’s why you’re doing ______ all wrong
- Do this to save HOURS doing _____
- Keep doing this to lose ______
- Here’s how I lost _____
- Here’s how I gained ____ doing this 1 thing
- Struggle with ____? Do THIS to do it in half the time!
- Transform _____ into _____ in __ easy steps
- _____ is easy if you…
- Weird things to know about ______
- Stop doing _____ if you want _______
- If you like ______, you’ll LOVE ______
- I’m gonna teach you __________
- NOT doing _____ kills your entire _______
- Reasons why you NEED to be doing _______
- Here’s the exact ______ you have to do to get _______
- How to go from _______ to _________
- My client FINALLY __________ after ________
- __ new leads just from _________
- This simple _______ will get you ________
- __________ red flags to watch out for
- Your _______ doesn’t suck. You probably just need _________
- If you’re stuck on _______, I DARE you to try this instead!
- I would ______ for/to get ______
- I’m about to expose the biggest myth in ____________
TikTok Hooks for Audience Targeting & Inclusion
- This one is for my _____ girlies
- What your _____ says about you
- If you want to _____
- This is your sign to ____
- You don’t want to hear this, but ____
- I don’t think people understand _____
- Anyone else hate _____/it when ______
- If you’re seeing this before _____, ________
- Things as a ________ I wish I knew as a ________
- This video is for __________
- If you’re a fan of ________, you’ll ________
- Why nobody does this/______ anymore
- If you still do this, you’re gonna get left behind
- If you’re stuck with ______, watch this video
- Watch to the end to learn the ________ (celebrity/influencer) secret to ___________
- _____ explained for ________
TikTok Hooks for Controversial & Challenging Opinions
- Unpopular opinion: _________
- I can’t believe I’m sharing this, but _________
- I wasn’t going to share this, but _________
- You have to stop believing ______ if you want ________
- I’m about to expose the biggest myth in ____________
- You might unfollow me for saying this, but ________
- Why is ______ still a thing in 202_?
- If you do ___________, I’m calling you out.
- I guarantee you will unfollow me for this video, but those of you who hear me out will __________
- Are we just going to ignore the fact that ___________
- Is it just me, or is there something off about ____________
- I bet you’ve never thought about ____________ this way
- The fact that more people don’t talk about THIS shocks me
- The difference between ______ and _______ is what keeps you ________
- If you’re not _________, your ________ isn’t working
- Mistakes rookie/broke ________ keep making that you should stop doing
- _____ you thought were ____ but aren’t
- ________ red flags to watch out for
TikTok Hooks for Stories & Narratives
- This is the story of ________
- POV: ________
- I don’t know how this hasn’t blown up yet
- We _____ so they could ______
- This is what happens when you _______
- By the end of this video, you’ll learn _______
- Watch me ______ this in under __ seconds
Motivation & Encouragement
- __ things I’d never do as a _____
- ___ things I’d do if I was starting over
- If you want _____ by ____, you NEED to watch this video
- You’ll never have ____ if you don’t do ______
- _____ wealthy/successful _______ don’t want you to know about
- Put a finger down ____ edition
- All you need is _______
- If you’re lazy, but still want ________
- I’ve said once, and I’ll say it again with my whole chest: if you’re ________, then you ________
- Your excuses about _________ hold you back. Here’s why:
- You have all the answers about _________, but I bet you won’t do anything to _________
Understand the Best TikTok Hooks
Is there really such a thing as the best TikTok hooks? Well…it’s complicated. Seeing as how many communities use the app to connect with others online, it’s really hard to say which ones would be the best for you.
That said, you can choose to swipe some of these (or bookmark this post) and test, test, test! You’ll find a flow and rhythm that works for you and your audience with more trial and error.
Just in case you need a little more help understanding what makes a good TikTok hook, let’s explore this in a little more depth before you head out.
What is a hook in TikTok?
A hook in a TikTok is simply a catchy tool creators use to entice viewers to stop scrolling and watch their content. The hook appears right at the beginning of the video in the first few seconds. It quickly grabs someone’s attention through a number of ways, including:
- Using on-screen text that challenges a conventional belief or norm
- Showing (or saying) something random, funny, or unbelievable
- Leaning on fast-paced movement in your footage paired with text or a voiceover
- Offering a straight-forward peek of the end of the video
- Teasing a specific result that someone desires
- Inspiring someone to do or learn something in a new way
How do you start a good hook?
An easy, effective TikTok hook strategy begins by being divisive in some way. The word “divisive” means a lot of things to a lot of different people. So let’s set some expectations:
- This is NOT a permission slip to be a hateful troll on the internet.
- You DON’T have to ‘stir the pot’ for the sake of it.
- Divisive content isn’t one-size-fits-all for every creator. What’s divisive for you will not be divisive for another.
- You DON’T need to compare yourself or shade other creators.
- Just be you: If swearing or dramatics aren’t your vibe, lean on other tools to convey your hook.
So why use a divisive TikTok hook strategy? Posting divisive TikTok content/hooks is the best way to raise awareness for even the smallest accounts.
While I don’t always agree (or like) everything Maddie Kossin says and posts as an ethical marketer, I do see a lot of value in her content style to share here with you.
audit TikTok hooks to help you grow
Learning how to audit other people’s TikTok hooks can become a money-making or audience-growing skill for your business. As a foundation, I want to show you how I’d audit Maddie’s video hook if I was interested in slightly adapting my content to fit this specific style.
Here are a few things that I think you could learn from her content (specifically using the divisive hook strategy). She:
- Uses a text overlay (“Two types of people in business”) to get straight into what the video is about
- Sits in her car with a Starbucks drink (giving it a more relatable, spontaneous feel and creating a more 1:1 environment)
- Holds you responsible for how what she’s saying makes you feel or think
- Shows up ‘as is’ and lacks a super polished backdrop
- Opens the TikTok with “All right guys. I’m not gonna f*ck around with you this morning” and makes it clear that the video will shed light on an uncomfortable topic/thing
- Implies challenge in the language she uses to spark one of two likely reactions: inspiration or irked/insulted
- Doesn’t offer a comfortable third option (rather, she doubles down on there only being two possible types of people)
^ Each of these bullet points counts as something you can test out in your own content. Trial and error may help you craft your own game-changing TikTok hook formula for your own business or niche.
What is a divisive TikTok hook?
Maddie (the creator I shared above) often uses a divisive hook in her content. For one, it helps her hone in on the people who fit her offers. The other benefit? She can rile up the others who either vehemently disagree with her or feel caught somewhere in the middle at the same exact time.
(I’m usually one of the fence riders.)
Divisive TikTok hooks also allow you to bypass the boring educational content that peaked in 2021. Think of them like a new spin that can refresh your more traditional content ideas and give them a better shot at reaching others on the platform.
Why divisive hooks work
Very few people actually like being confronted (or even confrontational). Doing so in your content can almost catch them off-guard: even if your message comes from a good place.
Sure, people like me kind of stand in this weird middle-ground of “meh” (at least most of the time). But enough people DO respond to this probing content tactic to make this a valid TikTok hook strategy to at least consider. After all, how many of us WANT to be ‘wrong’?
Is divisive content ethical?
Divisiveness definitely has a place in online marketing. You can 100% be an ethical marketer and use this TikTok hook method. But we should aim to reduce common (and in my opinion, harmful) tactics that mislead or manipulate people: false scarcity, clickbait, (unrealistic) income claims, etc.
If you’re new around here, know that I place ethics high on my marketing ‘bare minimums’ list. There are a ton of like-minded business owners online: each with our own lines in the proverbial sand.
How long should a TikTok hook be?
A TikTok hook should really be under between 3-5 seconds right at the very beginning of your video. The platform has ‘trained’ users to swipe, swipe, swipe. That’s why your hooks are so damn important!
But as important as they are, they still need to be short. Some organizations and studies swear that TikTok users have an attention span of only 6 seconds. Take that for what you will.
Ready to create binge-worthy content? You’ll need a good TikTok hook! Before you click off this post, don’t forget to save this to your Pinterest board or swipe some of my hook ideas to use in your next video.
This post was all about the best TikTok hooks you should use.