Copywriting and Content Strategy that Inspires

for intentional brands & wanna-be energetic masters



1:1 Copywriting + Content Strategy Intensives

Copy Can’t Stop At Conversion…


It has to be so much more! Marketing your business is no longer just a transaction. People desire authentic connections.

They want more than the decision overwhelm when it comes to committing to that “buy now” button.

You might think that bolstering your brand is all you need to market your offers. That, with the perfect pop of personality and magnetic messaging, you can sell anything!

But we have a big problem…

When the word “conversion” is the root of your energy and the focus of your marketing plan, you miss out on the opportunity to create and usher your clients or buyers through a signature experience that entices AND inspires. 

There’s a BIG difference between you

and the zillion other business owners out there


…and it’s your intention! You can do what you offer in your sleep, but you choose to move beyond the norm in your niche. You’ve poured your heart into your business so you can translate your signature process into services that actually serve.

Not just sell.

The root of your business begins with your brand, and you know the only way to attract quality clients and customers is with copy that inspires your buyers.

But you need help teasing those right words from the tip of your tongue.

Why a Sloth?


For one, they’re energetic masters! Nature’s pioneers of conservation. They’re a symbol to be content with who you are and embrace your authentic self. There are a LOT of ways you can market your business and sell your offers.

But why settle for stressful when it could be simple?

Copy and content should fit YOU. That’s why I believe strategy begins with honoring yourself, your other commitments, and your business.

When I first launched my business, I thought a lot about the way I would run it and how I would support my clients. As the Copy Sloth, I believe in embracing my own path and preserving my time by going at my own pace. 

Hey there! I’m Aubrey McShan, the Copy Sloth


There’s a better way to write copy and create, manage, and post content. If the pandemic taught us anything, it’s that time is precious. What we choose to do with every minute matters.

So does the way you market your business to potential buyers!

From corporate cubicle lurker to creative copywriter

I’m a copywriter and content strategist. From corporate cubicle lurker to creative copywriter, I’ve written compelling, clear copy for clients ranging from multi-billion-dollar brands to small digital agencies over the past 7 years.

No matter who the client is, no one wants to be a slave to their next launch or stress out about a fast-approaching deadline. That’s where I, a nerdy, thirty-ish, and thriving copy and content nerd slash dad joke aficionado, come in.

Client Kindness


Aubrey wrote my social media content better than my tragic self could! She has a way of capturing a brand’s voice in a way that captures the reader’s attention, shares the transformation they will experience, and amplifies the skills of the business owner. She truly sets the standard for conversion copywriters. THANK YOU! 

Christina M.

Sales Development Strategist

Aubrey is an expert! Her creative writing style & voice were the perfect fit for my brand's social media content, weekly emails, and blog posts. Her copy & content allowed me to nurture my list and sharpen the way I share my expertise on my website and social media. I love how engaged my community is—all while I'm able to focus on other pieces in my business without worrying that my audience's needs were lacking.

AdeOla F.

Podcast Producer

We needed to develop a launch plan/funnel that converts a warm audience into sales. Aubrey helped us do just that! We chose to work with her because she has a writer's mind, the ability to describe what we do in a clearer way than we could ourselves. Her 1:1 launch strategy session gave us clarity on which strategy worked best for our business. Working with her helped me think about funnels more clearly!

Layla P.

Systems Strategist

Ready to inspire

with rock solid copy?