Create a Pinterest Growth Strategy that Gets Explosive Blog Traffic

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Want to know how to grow your brand new or micro Pinterest account from scratch? Steal my introvert-meets-lazy girl organic Pinterest growth strategy that got me more than 3,400 views in less than a month with less than 25 pins. And no, it doesn’t include that expensive Tailwind subscription!

pinterest growth strategy, pinterest content strategy

When it comes to online growth, I think most of us want it to happen as quickly as possible, right? No shade from me! A surprise influx of likes, views, or followers always gives that special boost of serotonin to further fuel our motivation to keep going.

In this post, you’ll learn about my realistic, free Pinterest growth strategy.

pinterest growth strategy

Grow Your Pinterest Account with Ease Organically

I mentioned earlier that my Pinterest account garnered more than 3.4k views in my first month on the site with about 25 pins. I won’t pretend to think I’m some genius that’s unexpectedly cracked the Pinterest expert code. But I think it’s important to foster a sense of pride — yes…even those baby numbers others might not bat their eyes at.

As small content creators, we’ve got to overcome that pesky imposter syndrome that creeps up on us anytime we stumble upon a competitor or larger creator who has been in the game for years and years. One way I’ve found to do that is by celebrating (or accepting at a minimum) those small results as they come in.

So now that we’ve covered the little mindset pep talk, let’s get into my Pinterest content strategy.

Why Pinterest

I’ve avoided Pinterest for years as a content creator. I won’t let you linger with wondering why that is for too long.

A few years back, the name of the Pinterest game was mass pin posting. Almost every YouTube video or blog post I stumbled across swore you had to post at least 10 pins per day. That’s not random pins or re-pinning your old content as a new one. That’s fully researched and optimized titles, descriptions, and graphics.

I don’t know about you, but I just don’t have the willpower or time to do all of that work. However, in the past two years, the team behind Pinterest has made significant algorithm and platform changes to the site.

Now, you no longer have to make Pinterest a full-time job! Most experts have said that posting a minimum of about one pin daily and one idea pin weekly is enough to stay relevant on Pinterest.

What type of content works best on Pinterest?

In order to be present on platform, you need a solid Pinterest content strategy. Posting weekly pillar content of any kind will help you remain consistent with posting content on the site.

Here’s a list of pillar content ideas to consider:

  • Podcasts
  • YouTube videos
  • Blog posts
  • Products

Hint: If you’re unsure about what pillar content is, check out this post all about content pillars as well as this post about content buckets. (Yes, there is a difference between each!)

What is a good Pinterest growth strategy?

You might read opposing advice on how to grow on Pinterest post all those platform/algorithm updates post-2020. But the thing you need to walk away from this post is knowing any strategy that overwhelms you is a recipe for failure.

You cannot grow on Pinterest without posting consistent content. If you start out with a “small” number of posts to get acclimated into a new routine, that’s so much better than doing absolutely nothing.

You’ll read my personal Pinterest content strategy a little later in this post, but find a posting schedule that works for you.

How do you create content for Pinterest?

I HIGHLY recommend you use some kind of graphic design web application or program. I personally use use and exclusively recommend Canva Pro. It’s affordable, accessible, and easy to use for most people.

Canva (all free and paid plans) offer great templates for you to build personalized, branded Pinterest templates. So if you love having a vault of templates at your disposal, check it out!

These days, there are loads of options, but here are a few of the most common that I’d recommend you looking into:

  • Canva (free or Pro)
  • Adobe Photoshop
  • Gimp
  • Adobe Spark
  • PicMonkey
  • Crello

Additionally, you need a reliable stock photo source to make sure your pins always look fresh and different than your old content. I’ve used Styled Stock Society, a monthly feminine styled stock photo membership, since June of 2020.

If you’re brand new to blogging or having an online business, I’d stick with Canva (they have a fantastic collection of stock images to use) or check out a free stock website called Unsplash.

What are the advantages of Pinterest?

For me, actively growing my Pinterest account means I don’t have to pour so much of my time dancing on Instagram reels or TikToks.

Another plus for Pinterest is that content will forever be evergreen. The shelf life of all content you publish on most other social media sites expires after a week tops. But Pinterest? You can rank on their algorithm once it indexes your content forever and always.

My Pinterest Growth Strategy

I recently decided to scrap a YouTube video where I created my intended Pinterest growth strategy. I did that for a number of reasons. But the primary one is because I’d already broken it just 8 days in.

When I launched my blog, I committed to keeping things as simple as possible. My original Pinterest content strategy was the exact opposite of simple. So instead, I’m focusing on this new Pinterest plan:

Pinning plan

Right now, I think building up a positive, achievable routine is what I need the most. To ease into posting consistently on Pinterest, I’m going to create the following pins per week:

  • 4 static pins
  • 2 idea pins
  • 1 video pins

I’m also open to posting more if or when I’m able to — I’m just not going to enforce myself to post more content than what I listed above.

Will this set me up for the best Pinterest success? Probably not!

However, it’s all about building up that positive habit. I will update you when I choose to change this strategy, but that likely won’t be for a while.

I don’t plan on posting on weekends, so I’ll only be posting content on the weekdays along this schedule:

  • Monday — 1 idea pin (morning) + 1 static pin (afternoon)
  • Tuesday — 1 static pin (morning)
  • Wednesday — 1 idea pin (morning) + 1 static pin (afternoon)
  • Thursday — 1 static pin (morning)
  • Friday — 1 video pin (morning)

Strategy incubation timeframe

Any strategy needs at least a minimum of 60 days of consistency. But 90 days is even better! You need to be able to pinpoint exactly what about your strategy isn’t working. So posting for anything less won’t give you the data you need to make an intentional, informed decision.

Remember: overnight virality is exceedingly rare with all the algorithm changes made to our favorite social media platforms in the last two years — especially Pinterest.

That’s why everyone shrieks from the rooftops about consistency.

I plan on sticking with my pinning plan for at least 30 days. I’m very short-term oriented — often getting overwhelmed and quitting a few days into most things I pursue. That’s why I’m taking this strategy in 30-day intervals.

Another reason I want to commit to the posting plan above is because I know it’s simply not enough content for the likes of Pinterest. But know that I’ll be testing and honoring this basic strategy for at least 90 days in some form: only adding and substracting to it in tiny steps at once.

Content repurposing to social media

Content repurposing is so important if you plan on being active on more than one or two platforms. Part of this Pinterest content strategy is designed to allow me to repurpose some of my idea pins to my Instagram, Facebook, & LinkedIn accounts.

You can repurpose idea pins as:

  • Instagram reels
  • TikToks
  • YouTube shorts

Final Thoughts

All in all, I think it’s important to have a plan that honors your lifestyle, doesn’t pressure you into toxic thoughts or a negative mindset, as well as supports your level of commitment. This Pinterest growth strategy might not get me to a million views by next month, but it will build up the foundation of better content posting habits that I currnently lack.

What’s your Pinterest content strategy? Let me know what your Pinterest content plan is in the comments below!

This post was all about my Pinterest growth strategy.

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Jun 7, 2022 | Growth strategy, Blogging

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  1. Katie

    This was super helpful! I could certainly improve on my Pinterest game. I will be implementing these strategies. Thanks!

  2. Evergreen D

    This is great advice. Will try to implement it. Thank you!

  3. Meghan

    I always love reading your blog posts, they’re always so helpful and full of great information! I haven’t been focusing on my business’ Pinterest account and this was definitely the push I needed. Thank you for sharing!

    • Aubrey McShan

      You have no idea how much I love seeing your comments! Trust me, I’ve got about 234231234 things going on at once, so Pinterest has consistently been left off my to-do list until recently.

  4. Nicolle

    Thank you so much for sharing this! I have been trying to focus more on my Pinterest account and this was a great read and great motivation to see how it all goes 😉

    • W. Santiago

      Very useful advice as always. Thank you very much!

    • Aubrey McShan

      Sometimes motivation is the fuel we need! Glad I could help you out.

  5. Amanda

    I love that you mention that it takes at least 60 days to test a strategy. It’s so easy to get distracted and discouraged early on and it’s important to remember that growth takes time. Thanks for sharing!

    • Aubrey McShan

      Growth certainly does take time and testing. Glad out stopped by and commented! 🙂

  6. Katie

    I would love to see more Pinterest growth and will be implementing these tips! Great post!

    • Aubrey McShan

      You bet! Thanks so much for stopping by and commenting. 🙂

  7. Ami

    This was really informative, thank you. I’ve just started out with Pinterest but it’s the idea and video pins that I struggle to create.

  8. Helen Story

    And finally, ladies and gents, we have a Pinterest strategy that doesn’t involved Tailwind, all of your time, most of your energy and the blood of your first born. I appreciate this post for the tips, the encouragement and the reality of it. Off to start my Pinterest revolution…

    • Aubrey McShan

      I’m SO GLAD someone else gets it! I’m sure Tailwind is gold for Pinterest growth, but it’s just so darn expensive! Let me know how it goes.

  9. Erin

    This is really great information. I love Pinterest and any help on growth is truly appreciated. Thank you for sharing.

    • Aubrey McShan

      You bet! thanks for commenting. Let me know if you have any questions. 🙂



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