Email list optins are far more important to your online business than you think. Check out these lead magnet ideas that will help you convert leads into buyers. Lead magnets...you either love 'em or hate 'em. I've had my own journey with them, but I've finally relented into loving them. They're an important fixture in the online business space. Here's why: At the end of the day, your lead magnet (just like your website's about page) is NOT...