Sick of the constant shame and shady marketing tactics you see online? Here are the most important ethical copywriting shifts that you should make as an introvert blogger, business owner, or online entrepreneur. In case you're not all that familiar with what ethical copywriting is, let's break it down a little. Also called conscious copywriting, this style of sales and marketing content aims to focus on writing that is more inclusive while also...
Email list optins are far more important to your online business than you think. Check out these lead magnet ideas that will help you convert leads into buyers. Lead magnets...you either love 'em or hate 'em. I've had my own journey with them, but I've finally relented into loving them. They're an important fixture in the online business space. Here's why: At the end of the day, your lead magnet (just like your website's about page) is NOT...
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