Email List Strategy

Your email list is the one audience an algorithm can’t take away from you—which is exactly why I write so much about growing and nurturing it well. This tag collects posts on email list strategy strategy: how to attract the right subscribers, what to actually send them once they’re on your list, and how to keep your email marketing feeling human instead of like one more inbox intrusion. A good place to start if you know you should be building an email list but aren’t sure where to begin.