launch + list emails don’t have to be complicated
This way to sequences made simple
You don’t need a 37-step sales funnel, 23 lengthy email sequences, or a large list of thousands to nudge those open rates up.
Email Copywriter + Introvert Marketing Blogger
You have so much to say. Let’s get your voice heard online + in the inbox.
I’m Aubrey McShan — a nerdy, thirty-something, and thriving website and email copywriter turned introvert marketing blogger and SEO expert.
My approach to email marketing strategy is simple, compassionate, measurable, and personalized to your brand and audience.
You ready to get as geeked as I am about your launch + list emails? I help introverts like you master their energy online and optimize their email marketing efforts.
What is an ethical copywriter?
The word ‘ethical’ is sacred — and completely ignored by most online marketers. In my own words, an ethical copywriter values complete transparency with buyers, customers, & clients. They understand the impact words have: no matter if you’re writing a caption, email, or webpage.
Bottom line, we hold respect + space for everyone — even if they’re not our paying clients or future prospects.
How is ethical marketing different?
As someone who identifies as an ethical email copywriter, I believe it’s my duty to serve my clients + blog audience with ethical marketing strategies, email sequences, & content that honors your audience.
In ethical marketing, we don’t assume authority or trust. We EARN it. So go beyond all the familiar dude-bro gimmicks, girl-boss shame, anti-corporate insults, commercial cult lies, toxic positivity, & hustle culture we see. Stick with me, and inject the ‘ethical’ back into your marketing strategy.
Why do ethics matter in marketing?
Frankly, ethics should have ALWAYS mattered when it comes to marketing. Not everyone intentionally uses slimy strategies + tricky tactics, but we (and I do mean all of us) have been conditioned to expect a certain ‘standard’, which I aim to dismantle: one blog post, YouTube video, & email sequence at a time.